Quality, Not Quantity – That’s our philosophy at MACS | AMAX, providing clients with talent that have unmatched experience and training. Listening closely to our clients’ needs and fulfilling those needs within their budgets. We provide services to the music industry, print, advertising, video, film, TV and editorial worlds.
Whether starting a new career or growing an existing one, our hope is to represent our talent well.
Maximum Artist Creative Services was established in August of 2005 when Cherylann Stephens and Mitchell Solarek saw the need in the Nashville market for an agency representing hair and make-up artists and wardrobe designer/stylists. Cherylann, the former director of Next Models and Wilhelmina Models in Los Angeles and Mitchell, former owner of Mitchell Agency in San Francisco and Company Management in Los Angeles, came together with over 37 years of experience representing and discovering some of the country’s top models. Taking their combined years of experience as agents in the fashion business, they are passionate about assisting advertising agencies, the music industry and production companies in finding the right creative teams for their projects.
AMAX was founded in 1980 by Helen Glaser. Originally named AIM (American Institute of Modeling), the agency was designed to be a developmental program for aspiring models. After years of success, the focus shifted to become a full service agency, now known as AMAX.
Nearly 30 years later, AMAX has developed lasting relationships with clients worldwide. AMAX represents Actors and Models with divisions of Fashion, Commercial Models, Children, and Lifestyle. AMAX has represented such stars as Reese Witherspoon, Ashley Judd, MJ Garrett of MTV’s The Real World, Hayley Williams of Paramore, Kassie Miller winner of CMT’s Ultimate Coyote Search, Ty Soares of Beauty and the Geek, Krystal Meyers Christian recording artist and Ben Dichiara of Bravo TV’s Make Me A Supermodel, to list a few.
Since July of 2009, AMAX has been under the ownership of Cherylann Stephens and Mitchell Solarek. AMAX artists have worked extensively in the Country, Christian and General Music market. With extensive model representation, AMAX services a high number of projects in Nashville and the surrounding region.